Traditional Yet Modern.

Today on set, I had a moment while explaining some looks that Eighty84 will be dropping this summer.

I take great pride in upholding the code and keeping the authenticity of true western tradition while telling the story in a new modern way. From the lense that you’re capturing these moments from to the upgraded quality of the product and material. I love the tradition and the symbolism that a full quill Ostrich boot upholds while styling it with new updated merchandise to complement and tell the story.

Today as Creative Director, I had a moment to sit back and watch everything unfold. There’s always that moment when you have to double check last looks, steam out the wrinkles, remember where you put the lint roller and most importantly… Stay Hydrated. There where beautiful moments in between shots and during shots where you could see the magic coming to life.

Jackson Adair & De’ Randle where absolutely amazing! From the extras to the Principle Talent, the summer shoot was truly a success. The ability to capture the greatness in the GRIT isn’t an easy task but it happened. I can’t wait for everybody to see the visual and how this pans out.

So in the mean time in between time, enjoy a couple of the photos and the new releases set to drop on July 4th.

-Ayche